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Robe di Kappa It is the brand for those who, in their free time and in professional activities which enable „the clothing informal, prefers to wear sportswear, modern and high-quality, affordable. It is dedicated to dynamic people, contemporary and open to the changing world.
The History – The Robe di Kappa brand was founded in 1968 , in Turin, thanks to the intuition of Maurizio Vitale, the young CEO of Maglificio Calzificio Torinese, textile family business founded by his grandfather Abraham in 1916 . During a television broadcast, Vitale sees John Lennon wearing the shirt of a fallen soldier in Vietnam, and understands the youth movements of the late sixties are about to revolutionize the way they dress. Decides, therefore, to dye the shirts Kappa® Green (brand, at the time, dedicated to underwear, socks and vests) stored in the warehouses of the company and unsold: enriches them with coats of arms and military symbols and conquers the nascent casual clothing market. The name of the brand was born shortly after, during a meeting between Vitale and Lattes, the then president of Maglificio Calzificio Torinese. Lattes, watching the old shirts Kappa® revisited in sessantottino, question Vitale: „And as we call this stuff here ?. And Vitale responds: Robe? So let“s call Robe di Kappa, Doctor.“